Workshops
Early co-creation workshops allowed us to bring multiple people into the design process. These involved actual Card Members and prospects, as well as Designers, UXR, and Product Owners. Giving everyone a chance to voice out their ideas, concerns, and provide crucial feedback.
Wires and Early Ideas
Early high fidelity wires, and prototypes showcasing potential integration within transactions.
“102,980 active plans were created
in the first 8 Weeks.
Bringing in $1.8 Million Dollars
in Total Plan Revenue.”
Account Home - Plan It Entry Point
“It’s very easy! I can give my dad minute instructions, and he’ll mess it up, but he can do this. If you are online or on your iPhone, you could do this.
- American Express Card Member”
