American Express

App
UX and Design

Goal
Design for American Express React Native for web using DLS components.

Credits
Myself, Brad Cohen, John Caffaza, Wagner De Paula

American Express

Product Design
UX and Design direction both for responsive web, and mobile native.

About Plan It
Plan It is a new feature that that allows Card Members the flexibility of paying off large purchases over a period of time. Card Members can easily place a qualifying purchase into a plan, which is then paid off in equal monthly amounts over a period of time of their choosing. Instead of paying interest (subject to their current Purchase APR), they will pay a monthly plan fee that will be disclosed upfront.

Plan It was one of the 10 winners of the 2018 Edward P. Gilligan Award for Innovation as an industry-first offering that puts more financial control in the hands of Card Members by giving them more options for how they pay.

Goal
Highlight the value proposition of a new lending card feature, and develop a journey that was clear and easy for the user to engage with.

As we began to research and formulate a lending design concept - our flexible template naturally evolved as an interim solution for us to develop more products. This created closer partnerships within Amex, made it easier for our developers to code our products, and fundamentally created our international lending products, Pagos Diferidos for Mexico and PayFlex+ for the Japanese market.

Design and UXR Credits
Ross Marks, Carlos Borges, Eunice Kim, and Jenn Chow.

American Express

Product Design
UX and Design. Development of Guidelines, and Component both for responsive web, and mobile native. 

Goal
Create and develop American Express’s first Design Language System (DLS), to unify all products across the enterprise. The DLS is a UI ready toolkit that helps Designers, Developers, and Product teams working on all kinds of digital products. This unified design system is more than just style library, it is also a guide that provides rules, direction, and variations along with code examples for each individual component. 

The DLS was built with React Native in mind, letting us compose a rich mobile UI from declarative components.

Design Credits
DLS Team

American Express

App
Branding, UX & Design. Conversational UI. 

Goal
Design the new branding for American Express' new iOS App - Ask Amex. Create a personal assistant experience for Card Members, that helps them find and book travel, dining, and more within the Mezi App platform. 

Assistant Designers
June Lim

A&E Networks - History Channel

E-Commerce
Art Direction, Design, and Product Development.

Goal
Design, and develop the vision for the official Vikings e-commerce experience. The mood and style created for the digital properties inspired us to create, and design physical products - sold exclusively on the e-store.

Design Credits
June Lim

Epic Records 

Website
Art Direction, UX and Design.

Goal
To create a visually dynamic digital experience to promote Cher Lloyd’s latest album release.

Epic Records 

Website
Art Direction, UX and Design.

Goal
To create a engaging and seamless user experience with the help of parallax scrolling elements.

RCA Records 

Website
Concept Development, Art Direction, UX and Design.

Goal
Design and develop the vision for the dual site experience that extended from Paloma’s album “A Perfect Contradiction”. 

Design Credits
Eddie Velez, June Lim and Philipp Otterbach

Warner Brothers Records

Branding / Website / Original Product
Art Direction, Design, Strategic Marketing, and Product Development.

Goal
Develop a new brand identity, and style for Adam Lambert’s digital properties.

Create unique physical products, to be sold exclusively on Adam’s e-store. Original products design: Adam’s Silver Ring©

Design Credits
June Lim

MSG - The Knicks

Website
Art Direction, UX and Design.

Goal
A social media campaign to excite all New Yorkers. We wanted to get everyone talking about what makes you #NYMADE. This program is sponsored by The Knicks, but not solely about The Knicks. It was intended as an engagement program to bring awareness to the team and create a culture of unity.

How To Destroy Angels

Concepts
Brand vision, secret shows projection and pop-up shop idea.

Epic Records

Product Design
Art Direction and Design. 

Goal
Michael Jackson: One, is a Michael Jackson-based production in Cirque du Soleil's roster. I was tasked with creating a digital experience that honored of the King of Pop's Birthday, and captured the essence of this magical show. The landing page would scan through Instagram posts with the hashtag #WeAreOne for Cirque du Soleil's members, and fans across the world. 

Monster Energy

App Concept
Art Direction, UX and Design.

Goal
The client asked for a proposal that would bring brand awareness to their annual Monster Energy Cup. They wanted a simple concept for fans to engage with the action from the Monster Energy Cup. App would reward fans every time they'd interact with content.